This project marked the strategic evolution of the agency through the rebranding from Digitarianos to Soult, a deliberate move to reflect a high-quality 360° advertising offering with operations across Colombia, Mexico, and the United States.

More than a visual refresh, the rebrand represented a deep transformation of identity, purpose, and positioning, aligning the brand with the creative, strategic, and technical excellence of its services. Soult was born as a contemporary, global-ready brand capable of integrating strategy, creativity, technology, and execution under a single standard of excellence.

The project included the development of the brand concept, narrative, visual identity, and brand guidelines, ensuring consistency across all touchpoints and markets. The result was a brand designed to compete internationally, clearly communicate its value proposition, and showcase the agency’s ability to deliver demanding, integrated, high-impact campaigns across multiple territories.

This transformation positioned Soult as an agency that not only creates advertising, but builds brands with global vision and local execution, demonstrating its expertise in 360° advertising within highly competitive markets.